Creating a cohesive brand presentation for a large company is an effort in highly-synchronized scripting of events, and as you might imagine, this is a somewhat costly endeavor. However, rolling out your brand image incorrectly is far costlier, in terms of what it makes you look like to your market.
There's no difference when it comes to rolling out a brand presentation for a small company, with one exception. It doesn't have to be costly. The economy of scale comes into play in smaller company needs, and on occasion, a somewhat less sophisticated marketing need.
We provide a full-service marketing effort, from branding to strategy, to concept, realization, roll out and follow up. And we can provide this because of one simple reason. Strategic partnerships.
Creating your brand is not as terrifying as it seems, and unlike what most people fear, we pride ourselves on a seamless transition from your current or legacy brand into a new brand. We don't want you to lose the equity you've already worked so hard to achieve. Instead, we prefer to augment that equity with any marketing extensibility it might need, while retaining its root essence.
Once your brand has been created, established, or vetted for extensibility, then we have to determine the best way to maximize your client dollars based on what your customer acquisition threshold and cost allows. This can be tricky for some folks, but it's necessary nonetheless.
This is where the fun starts, because we get to put the clothes on the manikin in terms of fleshing out your brand against a working strategy. This is where we decide what the look of the necessary components will be.
In this phase, we take the initial "sketches" and discussions and make solid elements out of them. Photography, art, video, copywriting, typography, design and execution are all parts of the realization phase of your work. Proofing happens, and once everything is exactly where we all want it, we move on to the next phase.
In this phase, it's all about the plan coming together. The printed materials are printed, the social media items are set and scheduled, the motion imagery is posted to online venues and broadcast media, and any other media is sent through the funnel to its destination. After this, we watch everything carefully for performance metrics that we've planned in during concept.
Everything we do is about making our client's reach better, and that entails a lot of things going right. We take control over the things we can, and we do our best to influence the outcome based on that. In the end, we take the metric results that we have gathered, and put them together with the appropriate benchmarks and see what resonated, and what did not.